I am so grateful that most of my career was prior to social media. Social media has created such a mean spirited group of people online. It is most frequently used to bully others. In the animal welfare arena, social media is used to bully shelter staff into making questionable animals available for adoption. The no-kill movement used this bullying tactic to facilitate high adoption numbers.
In recently years, I discovered that shelter staff has become more concerned about having a positive social media presence, than to do their job to protect the community. The constant pressure that is placed on shelter staff is forcing extremely foolish decisions.
Adoption councilors are becoming more and more like used car salesman, asking potential pet owners to purchase an animal without looking under the hood. We are entering an era in which shelters are being sued for misrepresenting the aggressive backgrounds of dogs in their care; just so that animal shelter staff can be praised on social media.