Every animal shelter has a volunteer who works from the comfort of his/her home computer using social media to move animals. This person develops a gift of embellishment that portrays the animal in such light that anyone familiar with the animals would not recognize it as the same animal.
Not only do these folks misrepresent the animal, they want credit for all of the animals that have been placed as recognition of their salesmanship. To them, it doesn’t matter that there is a high return rate, their job is to push animals out of the shelter. Their placement rate is more important than finding a good permanent home for animals.
It is important for an animal shelter to recognize that having someone like this representing your organization is a detriment and although their enthusiasm is contagious, they place you at risk. More and more animal shelters are being sued because volunteers or staff have misrepresented an animal to a prospective adopter.