The No Kill movement has discovered shelter volunteers as the new infantry for its army to bully shelter employees. The first salvo is launched when shelter volunteers create clone Facebook pages that so closely mimic that of the animal shelter, that people querying the animal shelter is likely to bring up the clone site. Since Facebook provides no regulations as to who can create Facebook pages, it is likely that one or more additional Facebook pages could exist for the animal shelter without the shelter knowing who created them.
Usually the fake Facebook page will begin highlighting the animals that have been euthanized and attempt to shame shelter staff for having committed those deaths. When the pages first appear, they give the appearance that they are a support arm of the shelter and then they begin their slow trend to turn the community against the shelter.
Even though a shelter can have a high release rate, the volunteers running those clone Facebook pages decide what live release rate is necessary to satisfy themselves… it is usually much higher than that of the shelters.
The Facebook pages will create false narratives of the animal’s behavior that unsuspecting people will think that shelter personnel are killing perfectly healthy and adoptable animals; not knowing that most of the animals have health or behavior issues that prevent a sound adoption.