One of the greatest desires of an animal shelter is to announce that they have met the criteria to call themselves No Kill. It is a feel good moment for the shelter. But there is often a backlash to such public declarations.
Many years ago, a shelter in northern Florida announced that it had gotten to the place where all healthy (without medical or behavioural problems) animals were being adopted. The public misinterpreted this to mean that the shelter was no kill. This misinterpretation lead to an increase of owner surrendered animals. Owners are relieved of their guilt my surrendering their pets to a no kill facility. We became overwhelmed.
The City of Austin experienced problems early on when they announced that they were no kill and all of a sudden they were being overwhelmed by people bringing in animals from surrounding countries. So the tax payers in the City were taking on the expense for animals that were coming in from outside their jurisdiction.
Sometimes we are so eager to announce a joyous occasions that we forget to prepare for its impact. Many animal shelters announce that they are having an adoption event and frequently they will intake more animals than they adopt because people see an adoption event as a good time to surrender their pet guiltfree.